Introducing Wedding Uggs. Ugh.


The American bridal industry brings in an estimated $40 billion every year. So it’s not exactly surprising that companies with no ostensible link to marital bliss would still want to find a way to cash in. Which could be why the company that unleashed sheepskin boots on an unsuspecting world is now jumping into the wedding market.

Ugg Australia has unveiled a new “I Do!” capsule collection, featuring a line of fuzzy footwear for a bride’s big day with the slogan, “Your wedding just got cozier.” And, no, this is not a joke. The line includes the Sparkles boot, which has the classic Ugg shape and is bedazzled in white and pink iridescent sequins ($190); the Bailey Bling boot, which comes in a silvery hue and has a Swarovski crystal button ($225); and the Fluff Flip-Flop, a shearling covered sandal that looks like pretty much exactly what it sounds like…

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Posted on May 31, 2012, in Uncategorized. Bookmark the permalink. Leave a comment.

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