Marketing v Publicity
Recently I have run into a common misunderstanding. Some writers use the words “marketing” and “publicity” (or P.R. “public relations”) as synonyms when actually one is a subset of the other.
There are marketing departments that have a publicity division or a marketing department that outsources their publicity. The two go hand in hand and should compliment each other.
The best way I can define it is to say that:
Marketing is all about creating multiple impressions.
This can be through ad placement, in-store displays, banner ads, reviews, contests, etc.
Publicity is all about meeting the author.
This is done through radio and television as well as through all forms of social media.
The difference is that author “feels” publicity because they are involved. They do not “feel” marketing, per se.
I know of a publisher who focused all their attention on marketing and cut back on PR. Authors began…
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