Marketing v Publicity


Recently I have run into a common misunderstanding. Some writers use the words “marketing” and “publicity” (or P.R. “public relations”) as synonyms when actually one is a subset of the other.

There are marketing departments that have a publicity division or a marketing department that outsources their publicity. The two go hand in hand and should compliment each other.

The best way I can define it is to say that:

Marketing is all about creating multiple impressions.

This can be through ad placement, in-store displays, banner ads, reviews, contests, etc.

Publicity is all about meeting the author.

This is done through radio and television as well as through all forms of social media.

The difference is that author “feels” publicity because they are involved. They do not “feel” marketing, per se.

I know of a publisher who focused all their attention on marketing and cut back on PR. Authors began…

View original post 505 more words

About akinbowale

Africa's most influential literary blogger

Posted on August 16, 2012, in Uncategorized. Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


...books and things that matter

David Gaughran

Let's Get Digital

Su'eddie in Life n' Literature

Love, life and literature - all the way

Life Out of the Box

Buy a product, help a person in need + see your impact.

Campus Times

Experience different worlds

Nzesylva's Corner

A repository of my thoughts

Simple Pleasures

Visual Poetry, Photography and Quotes


Motherhood. Mental Health. Moments & Memories we have in common.

Tolu Ogunlesi

journalist, poet, photographer, fiction writer

New Books Nigeria

A Portal of New Nigerian Creative Writing

Little by Listen

Breakin' it down one tune at a time

Welcome to Septin911's Blog

Informing,Entertaining and Educating your world

Homezone Media's Blog

This blog has been moved to

The African Street Writer

One day an idea will come… Write it!

Pilgrim Strong

Rewriting My Story on the Way of St. James

The Welsh-Londoner's Literary Adventures

News from the literary worlds of editor and author, Andy Frankham-Allen

%d bloggers like this: